Corine de Farme celebrated its 50th anniversary in 2019 and the creation of the beauty contest in France its 100th anniversary in 2020. 50 years separate them and yet, Corine de Farme and Miss France share many common values and put women in the spotlight:

Femininity: what could be more feminine than a beauty product. Intimate, personal, it accompanies every woman daily to take care of herself and reveal all her beauty.

Modernity: at the cutting edge of trends, Corine de Farme and Miss France reveal women at their best, fully in tune with their current expectations.

Commitment: At the heart of our concerns: our commitment to our consumers to offer them the best possible quality. We are committed to improving every day because we believe in sustainable development and the need to do our job while preserving the beauty of our planet. That’s why Corine de Farme is committed to Clean Beauty and eco-design. Just like the Misses who strongly support great causes.

Heritage: by highlighting the most beautiful women from our French regions, it is also our heritage, dear to Corine de Farme, that is showcased. Entirely made in France in our production workshops, our skincare products are developed and produced in the continuity of our family know-how.

Corine de Farme is proud to support all the contestants with its ranges of eco-designed and certified organic skincare products.

Everything begins during the regional elections to select the 30 candidates. Corine de Farme is committed to supporting the regional committees in organizing their events and rewards all the candidates for their participation and determination.

On the occasion of the official trip, a complete set of Corine de Farme skincare products will accompany them throughout their stay. On the big day, the tension is at its peak for the 30 Misses who will have to put on a great show watched by millions of viewers… Varied stagings, multiple outfit changes, and perfectly choreographed routines will be on the agenda! At the end of this magnificent show, Corine de Farme will offer Miss France, newly crowned, a year of skincare and Monoï de Tahiti sun care products for the duration of her reign.

A true bond has been created over the years with the Misses, who have become real Ambassadors proudly carrying the brand’s values. Miss France and the regional Misses will join us at various events throughout the year and will meet you during special moments or autograph sessions in stores across all regions of France.