Firming Facial Care: The Benefits

Starting at age 40, it is important to use treatments that boost the synthesis of collagen and hyaluronic acid. The production of the latter tends to decrease over time, making the skin less elastic and the contours of the face less defined.

A firming day cream helps to redensify the epidermis, while a night treatment acts as a cellular and tissue regenerator. The goal of a firming facial treatment is to stimulate the skin’s self-regeneration.

Products to redensify and reshape facial contours
Even though women with mature skin often have dry skin, a redensifying cream is designed for all skin types. The firming treatment acts as a true active ingredient that prolongs cellular life, aiming to make the skin more elastic.

A firming cream is not applied like a body scrub, in circular motions. An anti-aging treatment should be applied daily, with gentle strokes starting from the top and center of the face and moving down to the neck.

Facial gymnastics is a simple, free, and painless method to achieve visibly firmer skin. A few movements can be done daily: stretch the neck by clenching the jaw and saying “I,” as if smiling widely, then relax; puff out your cheeks and blow as if making a small “O” with your mouth; and frown your eyebrows as much as possible, then relax.

An anti-aging routine dedicated to cellular renewal
To accelerate the cellular and tissue regeneration of the skin, it is important to establish a complete routine around firming facial treatments.

To create a routine, you need at least 2 elements: a redensifying day treatment to protect the skin and fight wrinkles, and a regenerating night treatment to help the epidermis recharge during sleep. The products may have a lifting effect, with an immediate tightening and smoothing action.

Makeup should be light so as not to accentuate fine lines and wrinkles. Consider a smoothing BB cream with a minimum SPF of 30. Forget the smoky eye with eyeliner and black kohl, which makes the eyes look smaller. To open up the eyes, use light or iridescent colors, such as iridescent lilac or golden coral for green eyes, or golden brown for all eye colors.